Create a Successful Business with Our Proven Business Plan Template

The Importance of a Business Plan

A Business Plan Template roadmap

  • Helps you stay organized and focused

  • Essential for securing funding and investments

  • A business plan is a living document that should be regularly revisited, expanded, and restructured as market opportunities and business growth demand

Understanding Your Target Market

Identifying your ideal customer

Research potential audiences by first understanding the viability of your business idea. Identify a problem that people have that your product or service can solve.

Get very clear on your dream customers, the group or groups of people you will be serving.

Analyzing your competition

  • An understanding of your industry and competition is important to crafting the right product or service

  • Identify your competitors and analyze their strengths and weaknesses

Understanding market trends and needs

  • Conduct market research to understand market trends and needs

  • Use market analysis to identify opportunities and threats in your industry

Choosing the Right Business Plan Format

Traditional business plan vs. lean startup plan

  • A traditional business plan is very detailed and takes more time to write

  • A lean startup plan is high-level and focuses on summarizing key elements

Which format is right for you?

  • Choose a business plan format that meets your needs

  • Consider using a traditional business plan for comprehensive planning or a lean startup plan for a quick start

Using a Business Plan Template to Crafting a Comprehensive Business Plan

Executive summary and company description

  • Start by declaring a “dream statement” for your business, also known as an executive summary, vision statement, or mission

  • The executive summary is a summary of all other elements included in your business plan

Products and services, and operational plans

  • Detail your offer, such as selling products, providing services, or both, and why anyone would care, which is the value proposition

  • Explore how to structure and operate your business, including the type of business organization, roles and responsibilities, supplier logistics, and day-to-day operations. One option for the legal structure of your business is forming a limited liability company (LLC), which can provide personal liability protection and potential tax benefits.

Marketing and sales strategies

  • List revenue streams and sales channels that serve as marketing vehicles, covering all three in this section

  • Develop a marketing strategy that outlines how you will get your offering in front of the right people, conveying key product or service details to investors and stakeholders

Financial Projections and Forecasts

Sales forecasts and revenue streams

  • List forecasted business startup and ongoing costs and profit projections in your simple business plan template

  • Forecasted lean startup costs might include cost of goods, shipping, packaging, business permits, and printing for business cards

Start-up expenses and financial projections

  • Outline what you need to get your business off the ground

  • Include any certifications or permits needed to launch your enterprise in this section

Bottom line and financial performance

  • A business plan is a tool to convince people to work with you or invest in your company

  • Investors want to feel confident they’ll see a return on their investment

The Benefits of Using a Business Plan Template

Saves time and effort

  • Using a business plan template can benefit you in several ways, including saving time and ensuring your plan is complete

  • Download a business plan template to create a simple business plan for your new business

Ensures consistency and clarity

  • A business planning template guides your business planning to keep you focused

  • A business plan template can take many forms, from questions to a sample document

Helps you stay organized and focused

  • A business plan is the foundation of your business

  • Learn how to write a business plan quickly and efficiently with a business plan template

Downloading and Customizing Your Business Plan Template

Accessing a proven template

  • Download a simple business plan template to help you build your own business plan

  • Use a one-page business plan template to document your key ideas in an organized manner

Tailoring it to your business needs

  • Customize the template to fit the needs of organizations of any size

  • Use the template as a reference to build a more detailed blueprint for your business

Getting started with your business plan

  • Congratulations on starting your business!

  • A business plan is essential to ensure your business is set up correctly

Tips for Creating Effective Business Plans

Staying flexible and adaptable

  • A business plan is a living document that should be regularly revisited, expanded, and restructured as market opportunities and business growth demand

  • Don’t get bogged down in planning that you never hit the start button to launch your business

Reviewing and revising regularly

  • A business plan helps you run your business

  • Business plans help you get funding or bring on new business partners

Using it as a living document

  • A business plan template can help you get started

  • Write a business plan that meets your business needs

Conclusion

Recap of the importance of a business plan

  • A business plan is essential for securing funding and investments

  • A business plan helps you stay organized and focused

Encouragement to get started

  • Start by declaring a “dream statement” for your business, also known as an executive summary, vision statement, or mission

  • Download a simple business plan template to help you build your own business plan